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Top 10 Home Page Faux Pas Guaranteed to Send Insurance Visitors Elsewhere |
By Arlinda Salvatore
 73% of leads that looked for for car insurance in the last year did so via the internet. With the population of online insurance customers increasing year after year, more insurance agents are using the information highway to promote their agency. While perusing through many of these internet sites we noticed agents are making some critical bungles that very well could be sending their patrons elsewhere for insurance.
1.) Difficult to Pinpoint Contact Information - Let your buyers know how to find you. Be sure to post the firm's name, address, phone numbers, and physical address in a section that is easily found.
2.) The Website is Badly Formed and Perplexing to Decipher - A browser should be able to learn the name of your firm and the services you contribute within four seconds of pulling your internet site up.
3.) Services are Not Listed - Insurance customers prefer to use one agent for all of their insurance needs. Don't pass over this opportunity
to cross sell. Let your prospects and your clients know about all of the services you offer.
4.) Content is Old and Outdated - Keeping content fresh on your internet page not only encourages purchasers to keep coming back, but also increase your ranking on search engines.
5.) Privacy Policy Not Apparent - With identity theft on the rise, prospects want to know the information they submit will be well shielded.
6.) Mediocre Advertising of the Website - Advertise your website. List your site address on everything from your business cards to your front door.
7.) Not Cross-Browser Compatible - According to NetApplications.com, Microsoft's Internet Explorer has experienced a steady downslide every year with their most recent market share only being 66%. Check out browsershots.org, a free online courtesy that will provide screenshots of your website in various browsers to confirm compatibility.
8.) No Personal Pic or Background Information - At a minimum, insert how long you have been in business, your mission statement, and what makes your office stand out from your competition.
9.) Clients Not able to Communicate By Way Of the Internet Page - Don't surrender a browser because they have no means to interface with you electronically. Incorporate forms, such as quote, claim, and payment forms for your visitor to transmit information to you.
10.) Typos and Errors - A sure-fire way to turn off a purchaser is with a typo or a grammatical error. Even if your website editor includes a spell checker, still have a second set of eyes critique your content.
Clients and potential customers who come in contact with your insurance agency expect to find a reputable business on the web, so don't jeopardize your credibility by not being present.
Insurance Website Builder offers skillfully setup insurance web designers for independent insurance agents at a very fair price. We give a complete set of tools to help companies broadcast to new customers as well as cultivate connections with current clientele.
For additional info on our products, reach out to us at (800) 383-3482 or stop by www.turborater.com.
Insurance Technologies Corp 1335 Valwood Pkwy, Suite 108 Carrollton, TX 75006
Bob Parker
Supporting Insurance Website Designers and
Insurance Template
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